Sample Lesson
You control the pace. We offer the tools. Here is a typical course module in the AIIM Classes program. Our top priority is that you come away with a clear understanding of the topic. Whatever combination of the available materials get you there is up to you.
Exercise
This exercise is for your benefit only. You do not need to submit this to the instructor, and there will be no grade.
Pick an integrated marketing campaign from one of these sites (choose whatever year you prefer):
(Click "View the work")
Identify the following
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Content hub
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Early buzz tactics
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Paid ads
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Credibility tactics
Are there any parts of the campaign that don’t fit into the “ideal process”?
Discussion Questions
The following questions will frame our next virtual discussion.
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Have you seen anything in the news that reflects what we discussed in the lectures?
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What are your questions/observations from the exercise and the readings?
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What are the flaws in the “ideal process”?
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What are some of the internal and external roles that are necessary to execute an integrated campaign?